HowTheyStarted shares the hard earned lessons, challenges and growth stories of entrepreneurs and business owners across Australia—so you can learn what actually works before starting your own journey.
Why Stories Matter
Starting a business can feel overwhelming—especially when most advice online is generic or unrealistic.
HowTheyStarted exists to change that.
We interview Australian founders and business owners to uncover:
How they got their first customers
What it really cost to start
The mistakes they made early
The strategies that actually worked
No hype. Just real experiences.
Case studies
Issar Industries
Visual Identity
Moneme Desing
Book Cover Print
Product
Packaging Design
Coffee Pouch
Packaging
Book
Campaign
03.
My Creative Expertise
Blending strategy with creativity to craft visuals that are bold, cohesive, and built to connect. Each project is shaped with intention, tailored to tell a story that feels both fresh and true to the brand.
1. Art director
Bringing big-picture thinking and visual storytelling together to shape creative campaigns, photoshoots, and brand narratives that leave a lasting impression.
2. Visual Identity
Designing logos, color palettes, and design systems that reflect a brand’s personality and make it instantly recognizable across every touchpoint.
3. Brand Experience
Creating cohesive, immersive brand journeys — from digital interfaces to real-world interactions — that connect emotionally and consistently with your audience.
4. Motion Design
Adding movement and life to ideas through animations, video graphics, and transitions that engage, inform, and delight viewers.
Let’s work together
Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.